Portside Wharf’s Zeneldin’s IGA has officially opened the doors to a major expansion and gourmet makeover, including a new café, cheese bar and dedicated health section.
The supermarket has undergone a full interior transformation and increased its footprint by almost one third to 1036sqm, providing ample space for its expanded range of fresh produce, health foods, delicatessen and gourmet takeaway, to service the growing Hamilton riverside community.
Zeneldin’s IGA co-owners and brothers Robin and Ramsay Zeneldin, who have run the supermarket since 2014, said the expansion was the natural direction for the store, which had experienced increasing demand in-line with the growing population at Portside Wharf.
Ten residential buildings have been completed at Portside Wharf since 2006, with an eleventh – Rivello – under construction.
“The community has grown substantially since we took over the supermarket, so it’s important we grow alongside it and continue to meet its evolving needs,” said Robin.
“The expansion means we can deliver high-quality fresh foods and products to our customers on a larger scale.”
Robin said the supermarket makeover provided the perfect opportunity to launch new offerings and product ranges across all categories to enhance the shopping experience.
“In-line with the expansion, we have introduced over 2,000 new product lines to our shelves including a range of protein powders, cashew ice cream bars, biscuits from Friends of Frank, and a great health range from Mindful Foods,” he said.
“We also now offer more hard-to-find products such as Home Feast Meals created by owner of Queensland’s most awarded French restaurant, Montrachet, and celebrated chef, Shannon Kellam.”
Ramsay said he was especially excited for the community to experience the supermarket’s new gourmet and takeaway offerings.
“The Street Café, has already brought a new sense of hospitality and community by creating a space for customers to connect over a cup of coffee or freshly baked pastry,” he said.
“Our bakery houses a large range of goods, with ingredients for our bâtards, baguettes and butter croissants sourced from Mica Brasserie in Newstead, then baked fresh by our team each morning.”
To cater to the community’s growing focus on health and wellness, the store now has a dedicated health food section; while its deli has doubled in size to include a cheese bar alongside local and internationally sourced meats and antipasto.